Aldi: The European Hard Discounter's Strategy in Australia
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Case Details:
Case Code : BSTR296 Case Length : 15 Pages Period : 2001-2008 Pub Date : 2008 Teaching Note :Not Available Organization : Aldi Industry : Retail Countries : Australia
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Excerpts Contd...
Results
As of 2008, Aldi was one of the top ten retailers in
Australia. Aldi's business in Australia was structured through limited
partnerships and profit/loss figures were not disclosed. Commenting on the
performance of Aldi in Australia, Kloeters said, "We have a very viable business
and we are now strong enough to go about our business. We're here to stay.
People cannot imagine that someone is prepared to live for years without
profits."With more than 1 million customers visiting Aldi stores in Australia
in a week, sales figures were estimated to be close to A$2 billion as of 2008
(Refer to Table II for top 10 retailers in Australia)...
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Looking Ahead
Since its entry into the Australian market in 2001, Aldi had been very
successful, prompting the retailer to expand rapidly. It planned to open several
new outlets and take the store count to over 200, by the end of 2008...
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Exhibits
Exhibit I: Features of Hard Discounters
Exhibit II: Geographical Distribution of Aldi Stores
Exhibit III: Aldi's Strategies
Exhibit IV: Retail Industry in Australia
Exhibit V: More about Woolworths and Coles |
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